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  • Meridian Bioscience, Inc. and subsidiaries (“Meridian”) have created the following Privacy Policy to describe how we use information and data we collect. This Privacy Policy applies to the bioline.com website. It explains how information is collected, used, and disclosed by Meridian with respect to your access and use of the website. By using the bioline.com you consent to the data practices described in this statement.

    We recommend that you read this Privacy Policy in full to ensure you are fully informed. If you have any questions about this Privacy Policy or Meridian’s data collection, use, and disclosure practices, please contact us at info@bioline.com.

    1. DATA WE COLLECT

    The data we collect may include Personally Identifiable Information (“PII”). This includes contact details and personal preferences. Where applicable, for example where PII is provided for Direct Marketing Purposes, we will ask for your explicit consent for us to use the data for the proposed purpose(s).

    We use the data we collect in various ways outlined below:

    2.1 For Direct Marketing Purposes including providing you with relevant product and company news.
    2.2 To enable us to fulfill a contract with you. This includes collection of data required to process product orders, sample requests and other instructions to Meridian.
    2.3 To allow you to personalize the way in which aspects of our website functions for you.
    2.4 To provide you with technical support services
    2.5 To comply with our legal obligations.

    Meridian does not perform automated individual decision making using personal data provided.

    2. COOKIES

    Cookies are used by Meridian to service your specific requests for functionality, such as displaying the correct content for your region, local pricing, currency and shipping charges, as well any additional user and account specific functionality. We also use cookies to validate your identity and for the purposes of capacity management including monitoring the number of people using the site and the ways in which they are navigating and using it.

    2.1 First-Party Cookies

    First-party cookies are cookies that are set by the domain, or a sub-domain, of the site you are visiting. bioline.com makes use of cookies to provide you with the best user experience possible. The bioline.com domain serves our customers internationally and cookies are necessary to ensure that we can serve you with the right website for your region, country, or locality. To ensure the maximum level of privacy for all our customers and website users, no personally identifying information is stored or transmitted in cookies set by bioline.com. We always endeavor to set only cookies that are strictly necessary to service your specific requests for functionality.

    You may refuse the use of first-party cookies by selecting the appropriate settings in your browser. However, please note that, if you do this and do not make exceptions for bioline.com and any other domains listed in this document, you may not be able to use the full functionality of the bioline.com website.

    If you choose to block cookies from the bioline.com website, we will be unable to display the bioline.com site for your region.

    2.2 Google Analytics

    Meridian utilizes the services of Google Analytics, a web analytics service provided by Google, Inc. We use information collected by Google Analytics for the purposes of site maintenance, management, monitoring and capacity planning. Google Analytics uses cookies to compile the data about browser sessions and site traffic that enable us to analyze how customers and other users use this website.

    Analytics data will be transmitted to and stored by Google on servers in the United States of America. Google will use this information to evaluate your use of the website, compiling summary reports on website activity and providing other services relating to website activity and Internet usage. Google may also transfer this information to third-parties where required to do so by law, or where such third-parties process the information on Google's behalf.

    Because of the way in which Google Analytics functions, cookies set by this site reporting technology are set by the bioline.com domain. If you wish to opt-out of having your site visit data collated by Google Analytics, please either adjust your browser settings accordingly or use the Analytics Opt-out Browser Add-on provided by Google.

    2.3 Third-Party Cookies

    Third-party cookies are cookies that are set when you visit a website, but which do not originate from the first-party whose site you are visiting. It is possible to configure your browser to automatically disallow the setting of third-party cookies. Doing so, means that your browser will only accept cookies from the first-party domain you are visiting.

    The bioline.com website does not use any third-party advertising services and will not set any third-party advertising-related cookies when you browse the site. In instances where cookies are absolutely required to provide certainly functionality, we aim to keep to the use of only cookies that the Government Digital Service describe as either "exempt from changes to privacy regulations" or "minimally intrusive".

    On occasion we may utilize third-party services to provide additional site functionality and these third-party services may attempt to set cookies on your browsing device.

    AddThis

    Meridian maintains social media presences on a variety of social network platforms including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Wordpress. In order to facilitate easy sharing of information contained on the Bioline website we utilize a third-party service, AddThis, to enable you to easily share information with your preferred social network(s). Depending on your browser configuration, AddThis may set a cookie on your device. For more information about AddThis and their privacy policy, please see the additional information box below.

    YouTube

    Some pages on this website contain embedded videos that we host with YouTube. When you access pages on which a video is embedded, depending on your configuration, YouTube.com may set a cookie on your browsing device. For more information about YouTube and their privacy policy, please see the links below.

    To protect your privacy YouTube videos are embedded using the youtube-nocookie.com version of YouTube which does not automatically set a cookie on your machine when you load a page on the bioline.com that features an embedded video. Instead, a cookie may be set on your device, if allowed by your configuration, when you play the video.



    SFDC Pardot

    We use Pardot, LLC, a Salesforce Company, for assistance with marketing initiatives on our Website. Pardot deploys cookies for monitoring Browsing Information and allows us to collect Personal Information through forms and landing pages. Please refer to Pardot’s Privacy Policy for information on data storage and security. Also, read “How Does Pardot Track Activities,” for details on their use of cookies. For more information about SFDC Pardot and their privacy policy, please see the additional information box below.

    3. PROTECTING THE DATA WE COLLECT

    3.1 Security

    We take commercially reasonable precautions such as policy-based access control to protect data in our possession from loss, misuse, and unauthorized access. We follow generally accepted industry standards to protect the data, both during transmission and once received by Meridian. However, no method of transmission over the Internet or method of electronic storage is guaranteed to be 100% secure.

    3.2 Data retention

    We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

    3.3 Third-Party Processing

    We use a limited number of third-party processors to store and process the data we collect on our behalf. These processors have similar and compliant privacy policies. These third-3rdparties only process data on our behalf. We do not share your data with third-parties for their own use.

    3.4 International Data Transfers

    As an enterprise serving users in many countries, we may transfer personal information to countries other than the country in which the data was originally collected. This includes transfers within Meridian and to independent third-parties. For users in the European Economic Area (EEA) which includes countries in the European Union, along with Iceland, Liechtenstein and Norway, when we transfer your personal information to other countries, we will select data processors who keep the data inside the EU. Where this is not practical or possible we only select data processors that contractually comply with EU Data Protection regulations, including the GDPR.

    4. YOUR RIGHTS

    Under the General Data Protection Regulation enacted by the European Union, users who are residents of the EEA have a number of rights relating to the Personally Identifiable Information collected by Meridian:

    4.1. Right of Access

    You have the right to obtain from us confirmation as to whether-or-not personal data concerning you are processed, and, where that is the case, you have the right to request and get access to that personal data.

    4.2. Right to Rectification

    You have the right to obtain from us the rectification of inaccurate personal data and you have the right to provide additional personal data to complete any incomplete personal data.

    4.3. Right to Erasure (“Right to be Forgotten”)

    In certain cases, including where you have provided personal information for direct marketing purposes, you have the right to obtain from us the erasure of your personal data.

    4.4. Right to Restriction of Processing

    You have the right to obtain from us restriction of processing, applicable for a certain period and/or for certain situations.

    4.5. Right to Data Portability

    You have the right to receive from us in a structured format your personal data and you have the right to (allow us) transmit such personal data to another controller.

    4.6. Right to Object

    You have the right to object to further processing of your personal data in so far as such data have been collected for direct marketing purposes.

    4.7. Right to Withdraw Consent

    You have the right to withdraw any consent you have previously given us to handle your personal information. If you withdraw your consent, this will not affect the lawfulness of our use of your personal information prior to the withdrawal of your consent.

    In response to a request, we will ask you to verify your identity if we need to, and to provide information that helps us to understand your request better. If we do not comply with your request, whether in whole or in part, we will explain why.

    To exercise your rights, please contact us at info@bioline.com.



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